🦅 [ perspective ix ]

📰#iXDailyBrief STAT ⚡️ VPN users are more likely to be young, male, and educated to university level. All of these demographic distinctions fit the profile of early adopters. (Source: Global Web Index) INSIGHT ✋️ ‘Addictive’ #Facebook may harm children, claim insiders: prs.pctvix.co/2Nr5ulh OTHER NEWS 🎆 500 #Intel drones to replace fireworks above Travis Air Force base for Fourth of July: t.me/iXNews/28758 🎾#Snapchat’s new lens lets you play tennis against Serena Williams: prs.pctvix.co/2NosmSo 🤖 DeepMind’s #AI agents exceed ‘human-level’ gameplay in Quake III: t.me/iXNews/28766 🇪🇺 Wikipedia goes dark in Spanish, Italian ahead of key EU vote on copyright: t.me/iXNews/28764 🕵️‍♂️#Google tries to calm controversy over app developers having access to your #Gmail: t.me/iXNews/28760 💵#Netflix tests 'Ultra' tier that could add a higher price option: prs.pctvix.co/2tWDZYE — "Work like you don't need the money. Love like you've never been hurt. Dance like nobody's watching." — Satchel Paige Have a great week! Ben, @iXNews

​​📰#iXDailyBrief STAT ⚡️ The 2018 World Cup is expected to add $2.4bn to global ad spend this year, and in the UK it will account for an additional £40m. (Source: Zenith) INSIGHT 😈 Study calls out ‘dark patterns’ in Facebook and Google that push users towards less privacy: t.me/iXNews/28399 OTHER NEWS 👍#Facebook makes Stories another Like contest with emoji reactions: t.me/iXNews/28398 💰#Google invests $22 million in the OS powering Nokia feature phones: t.me/iXNews/28421 ☠️#Twitter says it’s identifying and suspending more bots and spam accounts: prs.pctvix.co/2tCXUf9 👂#Facebook seeks patent on tech that turns on your smartphone microphone: prs.pctvix.co/2N3gAga 📺 For creators, Instagram’s #IGTV won’t replace YouTube, but it could complement it: t.me/iXNews/28419 📷#Instagram Lite quietly launches to find a billion more users abroad: t.me/iXNews/28401 — 🎁 Build a Digital Marketing Plan (eBook) & chance to win $20 & a special prize: prs.pctvix.co/2tCojJZ — “No one has ever become poor by giving.” ― Anne Frank Ben, @iXNews

​​🧠This MIT student can surf the internet with his mind. He silently #Google questions and hears the answers through vibrations transmitted through his skull and into his inner ear. #Future 🚀@PerspectiveIX ☕️ Support us with a coffee: prs.pctvix.co/2M8AAOb

📰#iXDailyBrief STAT ⚡️ 54% of people say playlists are replacing albums in their listening habits. (Source: DiMA) INSIGHT 💸 Attention Economy: Dealing with Information Overload: prs.pctvix.co/2t78WJh OTHER NEWS ⏳ First look at #Instagram’s self-policing Time Well Spent tool: t.me/iXNews/27652 🚫#Facebook bans weapons accessories from being advertised to minors: t.me/iXNews/27669 ⚽️ Paul Pogba owns the most influential Instagram account among Premier League players: prs.pctvix.co/2MxuUNA 🗺#iOS12 will automatically share your iPhone location during 911 calls: t.me/iXNews/27678 💰#Google makes $550M strategic investment in Chinese e-commerce firm JD: t.me/iXNews/27672 🇮🇳 Almost 1 million people 'testing' #WhatsApp payments service in India: prs.pctvix.co/2t6eaF8 EXTRA ⬇️ 2018 Annual Music Report by the Digital Music Alliance (PDF): prs.pctvix.co/2MCdqzZ — “The future depends on what you do today.” – Mahatma Gandhi Have a great week! Ben, @iXNews

​​💰The largest buys of tech’s Big Five: a look at M&A deals In startup land, the mandate is to get bought, go public or die trying. And, as far as getting bought goes, one of tech’s Big Five could be a desirable acquirer. They have a lot of weight to throw around. #Alphabet (the parent company of #Google), #Amazon, #Apple, #Facebook and #Microsoft account for a titanic amount of market value — close to $3.9 trillion at time of writing. The largest acquisition of each of the Big Five: 1. Apple: Beats Electronics ⇢ $3 Billion 2. Amazon: Whole Foods ⇢ $13.7 Billion 3. Alphabet: Motorola Mobility ⇢ $12.5 Billion 4. Microsoft: LinkedIn ⇢ $26.2 Billion 5. Facebook: WhatsApp ⇢ $19 Billion The chart below shows the number of acquisitions made by members of tech’s Big Five from 2007 through 2017. 🚀@PerspectiveIX ☕️prs.pctvix.co/2M8AAOb

📰#iXDailyBrief STAT ⚡️ While 85% of marketers are confident they know the difference between ePrivacy and GDPR, 93% of companies are currently still using cookie-based advertising to reach their customers (Source: Mailjet) INSIGHT 📱 Technology is driving us to distraction: prs.pctvix.co/2LaAioA OTHER NEWS 🏆#Reddit beats out #Facebook to become the third-most-popular site on the web: prs.pctvix.co/2L9ppDi ⛔️#Telegram says #Apple has been rejecting app updates even outside of Russia: t.me/iXNews/26408 🕶 Facebook's #Oculus Venues streams its first VR concert: prs.pctvix.co/2La0kIw 🔔#Google launches video doorbell with facial recognition in UK: prs.pctvix.co/2LbSk9T 👶🏻 Messenger Kids no longer requires the kids’ parents to be friends, too: prs.pctvix.co/2L9cAsF — "The journey of a thousand miles begins with one step." ― Lao Tzu Ben, @iXNews

📰#iXDailyBrief STAT ⚡️ UK travel advertisers anticipate spending 42% of their paid social budget on Facebook in 2018. Meanwhile, 53% of UK respondents cited the performance of social compared to other forms of advertising as their greatest challenge this year (Source: Marin) INSIGHT 👀 How to hear (and delete) every conversation your Amazon Alexa has recorded: prs.pctvix.co/2L1vJgk OTHER NEWS 🎭 London launches world’s first contactless payment scheme for street performers: t.me/iXNews/26152 🚔#YouTube deletes 30 music videos after Met link with gang violence: prs.pctvix.co/2L47QEV 💸#Facebook and #Google racked up $8.8 billion in lawsuits from one day of #GDPR: t.me/iXNews/26078 👂#Snapchat launches its first Lens that reacts to sound: prs.pctvix.co/2L64Ac7 🔞 WhatsApp has now blocked millions of UK users from accessing the chat app: prs.pctvix.co/2L1Yn0K 🚥 Post-Facebook, publishers are seeing an increase in direct traffic: prs.pctvix.co/2L1YvgK — "A fool thinks himself to be wise, but a wise man knows himself to be a fool." ―William Shakespeare Ben, @iXNews

💰#Google’s annual revenue: 2017: $110 billion 2016: $90 billion 2015: $75 billion 2014: $66 billion 2013: $56 billion 2012: $46 billion 2011: $38 billion 2010: $29 billion 2009: $24 billion 2008: $22 billion 2007: $17 billion 🚀@PerspectiveIX 📸http://prs.pctvix.co/InstaIX

🎲#Google demos how its #AR software (ARCore) can play nice with #Apple's ARKit in a virtual world. A Pixel 2 & iPhone 8 Plus playing the same AR game 🚀@PerspectiveIX 📖https://prs.pctvix.co/2K7cuC3

🤣OUCH! Russia 🇷🇺 Bans 1.8 Million #Amazon and #Google IPs in Attempt to Block #Telegram 🚀@PerspectiveIX 🌀 ⁣http://prs.pctvix.co/TelegramIX

​​🚨Many believe Facebook is having a negative impact on society around the world A recent survey McGinn conducted found #Facebook is not well regarded in many parts of the world. Australia, Canada and the UK had the highest share of respondents — about 33% — who say that Facebook is having a “negative impact on society,” according to McGinn’s new survey. Americans were similarly disenchanted, with 32% of Americans — the equivalent of 54 million people — saying Facebook has a negative impact on society. For context, that makes Facebook less of a societal ill than #Marlboro cigarettes but worse than #McDonalds fast food. It’s also considered far worse than #Google, which just 7% of Americans considered to have a negative impact. Countries where the percentage was lower, like Japan, tend to be places where people aren’t as likely to use Facebook. ❓ Do you think Facebook has a negative impact on society? 👍🏻 Yes 👎🏻 No

​​📈 Online advertisers are expected to outspend TV advertisers by $40 billion this year. That means 40% of the world’s ad spending is expected to take place online in 2018, according to new forecasts from advertising measurement company Zenith. Online ad spending first beat out TV as the biggest ad medium last year. Internet ad growth is being driven by social and video display ads, like those found on #Facebook and #YouTube. Globally, #SocialMedia ad spending is estimated to rise 21% to $58 billion while video ad spending is rising 19% to $32 billion in 2018. At 42% of total spending, search ads like those on #Google remain the biggest form of online advertising, expected to reach $95 billion this year. Online search and classified spending is expected to grow less than 10%. 🚀@PerspectiveIX 🌀 ⁣http://prs.pctvix.co/TelegramIX