🦅 [ perspective ix ]

👀Two by Two How tech is battling for our attention In a post on his website, Scott Galloway talks about how tech is battling for our attention. From fitness to dating to news to travel to investing to cooking, every slice of our day is a battleground among tech players for our monetize-able attention. Two factors drive strategy in this battle: 1. the value of the attention that firms command, and 2. the means to monetise that attention. Hence, a 2x2 matrix. All credit: Scott Galloway. For more #AttentionEconomy and stuff like this: https://prs.pctvix.co/3rdv1Sy 🦅@perspectiveix

🌐Internet is just a fad— Daily Mail (5th December 2000) and then #Email is just a fad... #Facebook is just a fad... #Instagram is just a fad... #TikTok is just a fad... Is #Clubhouse another fad? 🐦source. 🦅@PerspectiveIX

🤔What to write about? Hi friends! Hope you're all well and safe. After a few weeks of wrting short pieces for my newsletter, I'd like to get your input on what to write about next. Here are the type of things I write about in my newsletter and my blog. If you have a [relevant-ish] topic in mind, please share it in the comments below. Let's do a little analysis. Thank you 🦅@perspectiveix

Since more than half of you don't know what #Clubhouse is, here's something i've written about it you can read: https://prs.pctvix.co/3acIvIi

🥣 Weetabix UK on Twitter Yesterday, #Weetabix, a British cereal brand, pulled a pretty 🤢 marketing stunt on #Twitter, and after over 24 hours, it's still being retweeted and replied to. Regardless of how you feel about beans on cereal, this is how creativity…

🥣 Weetabix UK on Twitter Yesterday, #Weetabix, a British cereal brand, pulled a pretty 🤢 marketing stunt on #Twitter, and after over 24 hours, it's still being retweeted and replied to. Regardless of how you feel about beans on cereal, this is how creativity…

🥣Weetabix UK on Twitter Yesterday, #Weetabix, a British cereal brand, pulled a pretty 🤢 marketing stunt on #Twitter, and after over 24 hours, it's still being retweeted and replied to. Regardless of how you feel about beans on cereal, this is how creativity can create success on #SocialMedia. I'll post some of my favourite replies from brands and organisations to the tweet, but you can read them all here. https://prs.pctvix.co/3tItju7 Big thanks to PikasoMe for the screenshots. 🦅@PerspectiveIX

📱Top Apps Worldwide for January 2021 by Downloads #Telegram was the most downloaded non-gaming app worldwide for January 2021 with more than 63 million installs, 3.8 times its downloads in January 2020. The countries with the largest number of Telegram installs were India 🇮🇳 at 24%, followed by Indonesia 🇮🇩 at 10%. #TikTok was the second most installed non-gaming app worldwide last month with close to 62 million installs. The countries with the largest number of TikTok installs were from #Douyin in China 🇨🇳 at 17%, followed by the United States 🇺🇸 at 10%. #Signal, #Facebook, and #WhatsApp rounded out the top five most installed non-gaming apps worldwide for the month. 🦅@PerspectiveIX via SensorTower. PS. I'm writing about #Clubhouse in today's newsletter: https://prs.pctvix.co/3cQBm26

👀 this is how it works, isn't it? #Facebook#WhatsApp#Privacy Credit: Moin Nazim 🦅 @perspectiveix

📡The ex-influencer/president of the US There are things in a week you cannot ignore — or avoid seeing — in the world, like Bernie Sanders at Biden’s inauguration, or Biden’s inauguration itself, or DJ Trump’s last song, of course [at least for now]! In this week's newsletter, I talk about #Trump, #SocialMedia, and the #AttentionEconomy in the least political way possible. Read it here: https://prs.pctvix.co/3c5w6ap 🦅@perspectiveix

📰A Quick Update on Perspective IX Newsletter First of all, a big thanks to everyone who's been a loyal reader of my weekly newsletter. You are amazing! Yesterday, I finally moved Pulse to Substack. It's a change that I wanted to happen but didn't until last week. But the platform wasn't the only thing I wanted to change; its format, audience, and strategy are also evolving. You can read all about why it's making me uncomfortable and why I'm doing it anyway here: https://prs.pctvix.co/3injqgd If you're not into reading, scroll down to the very bottom. Cheers 🦅@perspectiveix