🦅 [ perspective ix ]

🎶TikTok Continues Its Climb With 75 Million New Users in December, Up 275% From 2017 Short-form video social networking app #TikTok from Beijing’s Bytedance continues to expand its global footprint, chalking up its biggest month yet in terms of first-time installs during December. According to Sensor Tower’s Store Intelligence estimates, the app added 75 million new users worldwide across the App Store and Google Play last month, representing year-over-year growth of 275 percent from 20 million in December 2017. 🚀@PerspectiveIX via SensorTower. 😅PS. We caved, too, and joined TikTok - follow us:prs.pctvix.co/2HM7Igx

😅So... We're back - after a loooong break and not scrolling so much! 🚀@PerspectiveIX via Reddit/u/notjohncampbell.

🎄We would like to wish you all a very Merry Christmas and a Happy New Year! 🚀@PerspectiveIX will be back in 2019!

📸the Perfect Shot! 🚀@PerspectiveIX via sirjoancornella.

👤e-Commerce App vs Web Engagement Using the top four e-commerce brands, here Verto dives into what form of traffic was driving the majority of their visits. Unsurprisingly, Web (including mobile & desktop) continues to dominate e-commerce reach and time spent. 179 million unique monthly visitors access #Amazon at least once via Web which is 97% of Amazon’s user base for September 2018; only 53% of those users, 98 million, access it via the application. Even in terms of engagement, the average user on Amazon spent slightly more than 5 hours on web browsers compared to slightly under an hour on the app. 🚀@PerspectiveIX via VertoAnalytics.

🔍Google’s Top Trending Searches of 2018 It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2018 show that natural disasters and celebrity deaths were atop our minds again this year, though nothing trended quite as much on our keyboards as the exciting World Cup. 🚀@PerspectiveIX via MarketingCharts.

💡The Problem with Facebook... 🚀@PerspectiveIX via StickyComics.

📱2018's Highest Grossing iPhone Apps #Netflix was by far the highest grossing #iPhone and #iPad app in 2018, bringing in 790 million dollars. Tencent’s video streaming app was the second highest earning iOS app, grossing 490 million dollars. Netflix blew the other top ten apps out of the water, racking up 62 percent more revenue than second-place iOS app,Tencent. While Netflix outperformed #Tencent, video streaming and sharing applications did well overall, dominating the top ten list. Seven out of the ten highest grossing iOS apps were video streaming or sharing applications. Notably, half of the apps were owned by Chinese companies like #Baidu, Tencent, and #Alibaba. 🚀@PerspectiveIX via Statista.

🚕Lyft has eaten into Uber’s U.S. market share #Uber controls the majority of U.S. ride-hailing but #Lyft is growing twice as fast. And both plan to go public in early 2019. 🚀@PerspectiveIX via Recode.

🗣Word of Mouth & Product Discovery Older generations are typically more inclined to use WOM for brand discovery, with over a third of 45-54 (34%, Index 1.09) and 55-64 year olds (38%, Index 1.21) citing this as a main source for finding out about new brands and products. For both baby boomers and Gen Xers, WOM recommendations places third as a brand discovery source behind ads seen on TV and search engines. It drops down to fourth for millennials, and sixth for Gen Z, but this still places it just ahead of recommendations on social media for both these younger generations. 🚀@PerspectiveIX via GlobalWebIndex.

🏝Internet Island... 🚀@PerspectiveIX via LoadingArtist.