🦅 [ perspective ix ]

🕶 When #VR is too real! 🚀@PerspectiveIX via @TiikkTok 🤯 Join @TiikkTok for more!

​​🛫Discovering Holiday Destinations There’s no shortage of user-generated content (UGC) on #SocialMedia that keeps friends and family updated and allows users to save a snapshot of their experiences; two thirds post about their holiday on social media, with 4 in 10 posting while on the holiday. This has a huge impact on vacationers’ decisions. Consumers are actually more likely to discover #travel destinations through content their peers share on social media – whether that’s photos/videos (37%) or recommendations (32%) – than branded travel ads (24%). BONUS: a super-cool website to inspire you! Escape: Travel inspiration by price from your city:http://rev.vu/bJmrdm 🚀@PerspectiveIX via GlobalWebIndex.

🛣🚗🎮😍 🤯@TiikkTok

📷Instagram Ads #Instagram ad placements selected by marketers: 🔸10% Story 🔸33% Feed & Story 🔸57% Feed 🚀@PerspectiveIX via Socialbakers.

🎧Spotify Growth The number of #Spotify users - both Premium and total. Live Chart by 🚀@PerspectiveIX

📺Netflix Growth Number of #Netflix subscribers from 2008 to 2018 🚀@PerspectiveIX

👨‍👧‍👦 Good parenting! 🤯@TiikkTok

​​🛎American consumers spent more on Airbnb than on Hilton last year And that means Airbnb now owns about 20 percent of the entire US consumer lodging market! #Airbnb has long felt like an existential threat to hotel companies. New data shows that it actually is one. US consumers spent more money on Airbnb last year than than they did on Hilton and its subsidiary brands like DoubleTree and Embassy Suites, according to new data from Second Measure, a company that analyzes billions of dollars in anonymized debit and credit card purchases. Their Airbnb spending is even catching up to Marriott, the world’s largest hotel company, which added to its revenue by acquiring Starwood hotels in 2016. The data shows roughly 30 percent growth last year in US consumer spending on Airbnb, which is expected to go public next year and is currently valued at about $38 billion company. Much of that growth, according to Second Measure, is coming from travelers who live in the Central US. Currently about a third of Airbnb’s US customers are from populous coastal states California, New York and Florida. That’s a departure from 2012 when people from those states made up half its customers. 🚀@PerspectiveIX via Recode.

👥Facebook Post Engagements According to Socialbakers, these are the top engaging post types on #Facebook: 1. Live video 🔴 2. Photo 📸 3. Video 📹 4. Link 🔗 🚀@PerspectiveIX via Socialbakers.

📊Platforms for Shopping Here’s how #Pinterest is selling ads ahead of its IPO (aimed to list shares on NYSE in April) compared to #Facebook, #Instagram, #Twitter, and #Snapchat. 🚀@PerspectiveIX via Kerry Flynn.

🎂Happy Birthday, Twitter! 13 years ago today at 8:50pm, Twitter co-founder Jack Dorsey, has sent the very first tweet. Let's look back at the important moments in #Twitter's history. 🚀@PerspectiveIX via Socialbakers.