🦅 [ perspective ix ]

​​💸Social & Search to Dominate the Global Advertising Market According to a forecast from Zenith, the global #advertising market is expected to expand by 4.5% this year and then by 4.2% in both 2019 and 2020. Driving growth will be #SocialMedia advertising, predicted to rise by 16% annually from 2017 through 2020, and search, with a forecast annual growth rate of 8% through that period. 🚀@PerspectiveIX via MarketingCharts. ❓Have you ever done any advertising online?

​​😺We Launched on Product Hunt Today, we launched @PerspectiveIX Telegram channel on Product Hunt. Product Hunt is the biggest tech community in the world, where a successful launch can expose you to the world unlike anything else. And we’re inviting you to help us upvote the channel you're a part of. All you will need to do is to: - Sign up for Product Hunt (You can do this using your Gmail, Facebook or Twitter account). - Upvote PerspectiveIX here: ProductHunt.com/posts/PerspectiveIX Thank you so much! Ben, 🚀@PerspectiveIX

​​👑Fortnite: King of the Multiplayer Action Hill According to Sensor Tower, in just under seven months since launching as an invite-only beta on March 15, the iOS version of #Fortnite from Epic Games has grossed a total of $300 million worldwide, with about 65% of that coming from players in the United States 🇺🇸. To have some context, Fortnite has grossed about 32% more than Supercell’s Clash Royale launch in March 2016, and more than 200% as much as #Tencent’s smash MOBA Honor of Kings managed on China’s App Store in the same amount of time post-release. As for the fastest game to hit $300 million on #iOS, that was Niantic’s mega-hit #PokemonGO, which achieved this feat in just 113 days. 🚀@PerspectiveIX via SensorTower. ❓Have you played Fortnite during last two weeks?

​​😂Kids these days! 🚀@PerspectiveIX via Futurism.

​​🚖Half Uber Drivers Don't Make More $10 an Hour After Vehicle Expenses According to a new study by Ridester, the median hourly pay with tip for #Uber drivers in the U.S. is $14.73. That figure includes tips but doesn’t account for expenses like insurance, gas and car depreciation incurred while working. Using Ridester’s low-end estimate of $5 per hour in vehicle costs, drivers would bring in $9.73 per hour and potentially much less. That implies a driver working 40 hours per week would make an annual salary of almost $31,000 before vehicle expenses, and about $20,000 after expenses (but still before taxes). That’s below the poverty threshold for a family of three. It’s also a far cry from the $70,000 to $90,000 Uber once claimed its drivers made in major markets. 🚀@PerspectiveIX via Recode.

📡Pulse Weekly Newsletter News Highlights, Insights, Stats, and Useful Apps & Tools of the Week. Plus fun. ❗️ Not for everybody. For you. 🔗 Join here: prs.pctvix.co/2wj5dt3

​​😟Phonelessness Teens encounter a range of emotions when they do not have their cellphones, but anxiety tops the list. According to Pew Research, girls are more likely than boys to express feelings of anxiety (by a 49% to 35% margin) and loneliness Share of teen girls who say they feel ........... when they do not have their cellphone: 😟 Anxious 49% 😔 Lonely 32% ☹️ Upset 28% 😌 Relieved 18% 😁 Happy 18% ⭕️ None of these 23% 🚀@PerspectiveIX via Pew Research. 💌 Join Pulse Weekly ❓How would you feel if you did NOT have your phone for over a week?

​​❣️Emotions in Europe After analysing over 6 billion #Emojis over two years on #Twitter, Brandwatch published the Emoji report. Using Unicode’s official classifications, the emojis were segmented as positive and negative. Here's how Europe feels - in Emoji! Europe 🇪🇺 - The most positive countries are Montenegro 🇲🇪, Monaco 🇲🇨, and Gibraltar 🇬🇮 - The most negative countries are Netherlands 🇳🇱, United Kingdom 🇬🇧, and Greece 🇬🇷 - 85% of tweets from Vatican City 🇻🇦 are positive 😇 United Kingdom 🇬🇧 - The most negative city in the UK is Edinburgh - The most positive city is Belfast 🚀@PerspectiveIX via Brandwatch.

​​📺Who’s Watching the Ads on YouTube? This week, #YouTube announced a new type of in-stream ad format, positioned as a new way for “advertisers to connect with their audience” by allowing viewers to move beyond mere click-through interactions and onto more complex transactions, like downloading an app or buying a movie ticket. According to Verto data gathered over the past year, men and Millennials spend the most time watching ads on YouTube’s mobile app. Men spend an average of 6 minutes per month watching ads on the app, compared to just under 4 minutes per month among women (and an average of just under 5 minutes per month for all users). Younger #Millennials (18-24) rack up an average of 9 minutes per month watching ads on the YouTube mobile app, which is nearly double the amount of time that older Millennials (25-34) spend with ads on the YouTube app. 🚀@PerspectiveIX via VertoAnalytics. 💌 Join Pulse Weekly ❓Have you watched a video on YouTube during last 7 days?

​​🤔Honesty! #TweetOfTheDay 🚀@PerspectiveIX via Recode. 💌 Join Pulse Weekly: prs.pctvix.co/2wj5dt3 ❓Would you use this app?

​​🖼Billboards Are Back! It’s the era of internet #advertising. The era of targeting that tracks you across browsers, platforms and across the city. The era of apps that know what you want before you do. But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday. Ads on billboards, buses and at venues like baseball stadiums are expected to see record spending this year. Worldwide ad spend on so-called “out-of-home” advertising is expected to reach $38 billion this year, up 3 percent since last year and 35 percent since 2010, according to data from ad measurement company Zenith. 🚀@PerspectiveIX via Recode. 💌 Join Pulse Weekly

🤣Launch of Windows 95 Nothing is more motivational than this #MondayMotivation - featuring Bill Gates, obviously! 😂 🚀@PerspectiveIX 💌Weekly Pulse: prs.pctvix.co/2wj5dt3