🦅 [ perspective ix ]

🏆TV at the Top #TV continues to rank 1st as Americans' preferred platform for getting #news! 🚀@PerspectiveIX via PewResearch. ❓Which of the following would you say you prefer for getting news?

🔈Most Common Smart Speaker Usage People are doing plenty of things with voice commands on their #SmartSpeakers, but shopping isn’t really one of them. Only about a quarter to a third of U.S. smart speaker owners have ever purchased something using voice. Very few do so on a regular basis. An Information article this summer said just 2 percent of #Alexa owners had made a purchase via Alexa in 2018. 🚀@PerspectiveIX via Recode. ❓Do you own a Smart Speaker, like Apple HomePod, Google Home, Amazon Echo, etc?

🎄Best Christmas ads of 2018 Iceland beats John Lewis for social buzz (but not YouTube views). 🚀@PerspectiveIX via Socialbakers data via Netimperative.

🔫Fortnite is Taking Over #Fortnite, the free-to-play multiplayer game particularly popular among young players and professional athletes, just reached another milestone. Epic Games, the company behind Fortnite, announced this week that its blockbuster title now has more than 200 million registered users. That’s up from just 45 million in January 2018, meaning that the global hype surrounding the game has attracted more than 150 million new players over the past 11 months. Last month, Epic Games raised $1.25 billion from a group of investors in a deal valuing Epic at $15 billion. If Fortnite can keep the momentum going into 2019, the company’s valuation could be propelled even higher. 🚀@PerspectiveIX via Statista. ❓Have you played Fortnite during last seven days?

📱Mobile Subscriptions Worldwide Q3 2018 The total number of mobile subscriptions was around 7.9 billion in Q3 2018, with 120 million new subscriptions added during the quarter. - As of Q3 2018, the number of global mobile subscriptions totalled 7.9 billion. - The number of new mobile subscriptions worldwide during Q3 reached 120 million. - China had the most net additions in Q3, likely due to intense competition among communications service providers. - There are now 5.7 billion mobile broadband subscriptions. - Global subscription penetration in Q3 2018 was 104 percent. 🚀@PerspectiveIX via Ericsson.

👥Good Friend & Internet Explorer 🚀@PerspectiveIX via ElizabethPich.

​​📺Netflix Tops Live TV As The Destination For Viewers’ Favorite Shows It’s the era of peak TV, and it looks like #Netflix is winning the content wars over traditional TV. In its latest annual Conquering Content study, Hub Entertainment Research finds that TV viewers are becoming pickier about the shows they try, and identify fewer shows as being among their favorites. But here’s the rub: for the first time, those favourite shows are more likely to be found on Netflix than on live TV. The study notes that video platforms continue to invest in scripted series, with 5% YoY growth as of August. However, there are stark differences among platforms, with streaming service providers boosting their original scripted series by 46% and premium cable providers by 42%, whereas basic cable and broadcast providers have cut back. (Last year, IHS Markit detailed a 2.3% compound annual decline in scripted hours in the US from broadcast network and cable over the previous 3 years, with online services instead soaring with a compound annual growth rate of 53% in scripted hours over that time span.) 🚀@PerspectiveIX via MarketingCharts. ❓Which one do you prefer?

​​📱Your Phone's Radiation For most people nowadays, their #smartphone is within arm's reach 24 hours a day. It's in their pocket while they're at work, it's in their hand on the train ride home and it's on their bedside table as they go to sleep. With this level of proximity and usage, many can't quite shake the niggling feeling that they might be risking damage to themselves in the long run. While conclusive longitudinal research on the effects of cell phone radiation is still hard to come by, for those looking to hedge their bets, this infographic shows the phones that emit the most radiation when held to the ear while calling. The German Federal Office for Radiation Protection (Bundesamt für Strahlenschutz) has a comprehensive database of #smartphones - new and old - and the level of radiation they emit. Following the criteria set for this chart (see footnotes), the current smartphone creating the highest level of radiation is the Mi A1 from Chinese vendor Xiaomi. In fact, the top list is dominated by handsets made by Chinese companies, with #Xiaomi, #OnePlus, #Huawei and #ZTE accounting for 12 of the 15 phones with the largest values. It must be said though, that premium #Apple phones such as the #iPhone 7 and the recently released iPhone 8 are also here to be seen. 🚀@PerspectiveIX via Statista. ❓Would this concern you and the smartphone you might buy?

📺Watching YouTube... 🚀@PerspectiveIX via JimBenton.

🗨 Instagram vs. Facebook: The Most Engaging Industries #Instagram: 1. Fashion 2. Beauty 3. Ecommerce #Facebook: 1. Others 2. Ecommerce 3. Retail 🚀@PerspectiveIX via SocialBakers. ❓Which one do you prefer?

"We must be careful not to believe things simply because we want them to be true. No one can fool you as easily as you can fool yourself." — Professor Richard Feynman 🚀@PerspectiveIX

💃TikTok Riding a wave of ramped up international marketing and notoriety among influencers, video-based social app #TikTok from Beijing’s Bytedance saw its highest earning month to date in October. According to Sensor Tower’s Store Intelligence estimates, TikTok grew its user spending on in-app purchases some 275% or 3.75x YoY last month to more than $3.5 million worldwide. 🚀@PerspectiveIX via SensorTower. ❓Have you used TikTok during last month?