🦅 [ perspective ix ]

​​🔝Most Enaging Brands Here's the list of the top 10 most engaging brands on #Facebook, according to SocialBakers: 1. Red Bull 2. Dream Team FC 3. LG US 🚀@PerspectiveIX via SocialBakers.

​​📺Netflix on the Right International Track Although the US 🇺🇸 has always been the main source of #Netflix's financial success, company's Q3 figures shows the still growing profitability of the international streaming side of the business. In Q1 of this year though, there was a big increase in the contribution margin of 'international streaming' and this increased again slightly in Q2 before a second more significant jump in this latest quarter - reaching 17.1%. These increases appear to be due to revenues outgrowing the cost of revenues (49% to 28%). Marketing is still a big part of Netflix's international expansion, and indeed, these costs also grew quite a lot, 37% up on Q3 2017. 🚀@PerspectiveIX via Statista.

​​🤔Technology. "The first rule of technology used in business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency." — Bill Gates 🚀@PerspectiveIX 💌Have you joined Pulse yet? Do it right now.

​​🎧Which Music Streaming Services? According to Verto Analytics, so-called Music Lovers, the top 20% of all US 🇺🇸 adults (ages 18+), based on the amount of time they spend per month online with #music brands and content, love Spotify. #Spotify has a 48% reach among Music Lovers, who engage in an average of 124 sessions per month with the brand. #Pandora Radio (recently acquired by SiriusXM for $3.5 billion) comes in second, with a 43.5% reach. Music Lovers rack up an average of 81 sessions per month engaging with Pandora Radio. #Apple's iTunes comes in third with a 42% reach, and an average of 35 sessions per month. 🚀@PerspectiveIX via VertoAnalytics.

​​🐕UpTown Spot Boston Dynamics #Robot gets a little funky to 'Uptown Funk' by Bruno Mars! On #YouTube comments, Onat noted: 'to be fair, i too would be in a dancing mood after finally exterminating human race. so this is a very much needed improvement.' - which seems fair! 🚀@PerspectiveIX ❓How do you feel about it?

​​🌐US Internet and Social Media Usage Plateau #Internet usage, as well as #SocialMedia adoption and device ownership, have seemingly reached a plateau after several years of growth. For example, the percentage of US adults using social media rests at 69% this year, unchanged from 2016. Internet use, for its part, now stands at 89% of US adults, up only marginally from 2016 (88%). And device use is largely unchanged, too: - 95% of US adults own or use a cellphone, flat from 2016; - 77% own or use a #smartphone, unchanged from 2016; - 73% own or use a desktop or laptop computer, down from 78% in 2016; and - 53% own or use a tablet, up slightly from 51%. 🚀@PerspectiveIX via MarketingCharts.

​​😂The Mysterious Lives of Developers This is hilarious! 🚀@PerspectiveIX via Larry Kim.

​​🔑The Key to a Great Ad Campaign Having a strategy for your #SocialMedia ad campaign is key. According to Sprout Social, the top three most engaging ad content include: 1. being entertaining, 2. offering a discount, and 3. teaching something. 🚀@PerspectiveIX via Nate Baldwin.

🚖Uber's First Round On this day (15 October) in 2010, #Uber raised $1.3 million in its first round of financing. Valuation: 2010 → $5 million 2018 → $72 billion #History 🚀@PerspectiveIX

​​🔍The War of Search Engines Nearly 30 million searches are entered every day in the search box of #DuckDuckGo. Unlike #Google, this search engine does not collect user data and does not use personalised advertising. This, and probably the steadily growing list of data scandals has been assisting a sustained upward trend for the past few years. In 2015, the milestone of ten million searches in one day was cracked for the first time. Two years later, it was already 20 million and in October 2018 it is almost at 30 million. Nevertheless, compared to Google, these are still very small figures - according to TechCrunch, the search giant handles at least 3 billion search requests a day. 🚀@PerspectiveIX via Statista. ❓Have you ever used DockDockGo?

😂ANew Kind of Sadness! #TweetOfTheDay 🚀@PerspectiveIX

​​🤳Stories Usage Across Networks In the last 2 years, #Snapchat has added 42 million uDo sers, while Facebook's Stories combined (meaning #Instagram, #FacebookMessenger, #WhatsApp and #Facebook) have added 1 billion. 🚀@PerspectiveIX via SocialBakers. ❓Do you share/watch stories on any of these platforms?