🦅 [ perspective ix ]

📸Happy Saturday, Instagrammers! 'The Dark Side Of The Internet' by u/BUTTRESS_OF_WINDSOR. 🚀@PerspectiveIX

​​📺 Competing for Consumer Attention The pressure on linear TV isn’t just coming from streaming services such as #Netflix and #Hulu. Both are part of a wider competition for the consumer’s free time with other media formats. Consumers are now clocking up an average of around 2:20 hours per day on #SocialMedia, rising to around 3 hours among 16-24s. Online and print press, games consoles, music streaming and broadcast radio collectively constitute around 5 hours of a consumer’s day. That’s not including the hour and a quarter spent watching online #TV, and the 6 ¾ hours spent online more broadly on a daily basis. Consumer attention in this crowded environment has become harder to maintain. Linear TV, does however, have a lot to boast about here. With the exception of social media, linear TV captures the largest share of daily media time among consumers, standing at 18%, significantly above online TV’s 12%. And considering social media engagement happens frequently throughout the day whereas TV engagement is mostly in long durations, that’s an impressive feat. 🚀@PerspectiveIX via GlobalWebIndex.

❤️Happy Valentine's Day! 'Staying in' by Jim Benton. 🚀@PerspectiveIX

📰The most engaged publishers on Facebook in January 2019 It’s time once again for our monthly rankings of the top publishers on Facebook, and it’s certainly been a busy news month. This has been reflected in the engagements driven by the top publishers on Facebook, with abnormally high numbers in the first month of 2019 compared with previous months we have looked at. Some top-line insights first: - Overall engagements were well up on the previous month, as much as 50% higher for some publishers - CNN leaped back up the rankings, jumping to almost 40 million engagements for the month - The Daily Mail also jumped in engagements, from 27 million to nearly 40 million 🚀@PerspectiveIX via Newswhip.

📈Microsoft's Share Price Tripled Under Satya Nadella Five years ago, Satya Nadella took over as CEO at #Microsoft, following in the footsteps of Bill Gates and Steve Ballmer. It wasn’t an easy situation to come in for Nadella, considering that Microsoft had missed the transition to mobile devices, Windows 8 had flopped miserably and the PC market had started its decline, putting Microsoft’s core business, Windows, into question. Back in 2014, most people given the choice to invest $1,000 in either Microsoft or #Apple, probably would have invested in the latter, considering the huge success that Microsoft’s old foe was having with its mobile devices, most importantly the iPhone. And yet, here we are, five years into Nadella’s tenure and Microsoft is not only the most valuable public company on the planet, it has also outperformed Apple over the past five years. 🚀@PerspectiveIX via Statista.

📮In Just a few Years 🚀@PerspectiveIX

🚕Uber vs. Lyft: Loyalty Edition Ride-sharing customers are becoming less loyal. Americans who used both #Uber and #Lyft in the last quarter of 2018 accounted for about a third of the companies’ ride-sharing revenue, according to new data from Earnest Research. That’s up 13 percentage points from the beginning of 2016. 🚀@PerspectiveIX via Recode.

😫Can You Relate, too? 'Work: A Short Story' by James Regan. 🚀@PerspectiveIX

📺The Social Side of TVideo Viewing As internet-connected devices proliferate and streaming services grow in popularity, it’s easy to assume that TV viewing has become an individual pastime. But the reality is that just about half (48%) of #TV or video total viewing time in the 🇺🇸 is still done in groups – and this may even be growing as a social activity. 🚀@PerspectiveIX - #Infographic from GfK via MarketingCharts.

😁Happy Monday! 'People Nowadays' by Mehmet Geren. 🚀@PerspectiveIX

📊Facebook's User Growth Stalls Where It Hurts Considering its size, it’s not a surprise that #Facebook’s user growth has been slowing down recently. After all, the social network has more than 2.3 billion (!) monthly active users while the International Telecommunications Union puts the number of global internet users at around 3.9 billion. What hurts the company though, is the fact that the regions most affected by the slowdown are the ones where Facebook generates the lion’s share of its revenue. Over the past three months, the social network has added just 2 million users in North America & 5 million users across Europe, which is where it generated 50% & 25% of its total revenue in the past quarter, respectively. 🚀@PerspectiveIX via Statista.

😐People on the Internet 🚀@PerspectiveIX via leleoz.